If you ask an e-commerce company what he expects to gain from his company the answer will be more customers.
But in an E-commerce company customers are determined on the basis of more traffic, views, and likes.
This is not the end the most important thing is a conversion that is the actual value of the traffic we get on the website.
So how do we get more traffic on our website here are a few considerations.
To get the attention of the customer a shopkeeper resorts to advertisement and publicity.
In an online company, promotion is done through paid search.
Display advertisement and using different social media platforms like Facebook, Pinterest, and Twitter.
You can also boost the post on the social media platform to get more likes and clicks.
To do this you have to plan your advertisements.
To increase sales you need to target your keywords the selection of completion for the key is intense.
While Twitter is suitable or short and snappy messages Facebook and G+ promotion if you are a buyer to buyer based company if your company is a buyer to consumer or customer based company then you should use Pinterest and Instagram platform which has a greater emphasis on the images of the product.
E-commerce is nothing without content. Content should be different and unique.
Despite what people think there is no set rule for content marketing but the content must be interesting with the most current topics or news so that so as to create interest for the traffic.
Do not lift content from other blogs or articles as that put your website on a penalty.
The headline is the keyword which attracts the traffic so pay more attention to the title, it should be apt and catchy to grab the attention of the viewer.
Choose alternative headline for the same title.
A brief survey of the people’s current taste and preference would be helpful for you to select the best of the lot to actually publish and make the content live on the social media.
Search engine optimization is also a very effective tool in increasing the likes on the page.
The SEO Analyst manages the content and is responsible for conversions, creating internal links, carefully developed Meta description.
ALT text is required with images when posted with the content.
Start guest blogging and start inviting guests for blogging on your site to increase the blog traffic on your site.
But be sure of the quality content as Google dismisses spammed content.
The quality of your linking strategy is based on the backlinks you get after listing the blog or articles on different directories.
The idea is to be aware of the internal links you get while posting or publishing the blog.
The interview is not only restricted to big established companies you will be amazed that you can invite any interviewee to your panel and publish it on the blog.
The interviewee will increase the traffic and also help you to get you more likes if he agrees to share the content.
Gone are the days when people use to sit for hours on the desktop to view the website now they need to browse on their mobile or other gazettes fast so the website should be fast and easy to access.
If your site takes more than 2 to 3 minutes to load then your bounce rate will be comparatively high that includes the images file structure, page format, and related plug-in.
Make sure you list the comment section which is a sure way get yourself recognized in the market but the comment should be relevant, not spammy ones.
A weekly analysis of the site is required to examine the most popular page and the preference of the viewer.
You need to analyze the website using Google Analytics tool to track the viewers at your site.
The world of digital marketing uses the latest technology in the promotion of sales.
Making short videos on the products listed on the website makes it more popular boost it so that there is an increase in the traffic which is related to conversion.
It is easier to watch a video rather read the content of the product.
You need to host webinars and attend conference so that you can keep yourself updated with the current trends and technology available in the current market scenario to keep yourself abreast with the changing trends to gain popularity and boost sale