The emergence of fashion jewellery gave working opportunity and helped the artisans and the skilled workers to showcase their talent in the international fashion jewellery market. It gave an opportunity for the talented artisans to earn a better income and improve their working conditions and help them to earn better wages and promote Indian handicraft in the Indian as well as international market
Fashion jewellery has come a long way .The designs have evolved with time .Jewellery was considered an absolute necessity, asset and a status symbol for the women of those times .It was very valuable and was worn on selected occasion. The jewellery was heavy in weight and often the jewellery had to be kept in vaults or in jewellery boxes and secured using locks. Due to the demand for an alternative source of adornment, artificial jewellery came into limelight .People showed instant liking to this kind of jewellery because it was light in weight, it was available in a variety of shades or colours and was also maintenance free.
If a piece was spoilt due some reason it did not pinch the buyer to discard it and buy a fresh piece as it was not very expensive. It was not only the design or the pattern that was popular but in some cases identical pieces were made seeing the original design to make it affordable to the middle income group. Another advantage of fashion jewellerywas that it was according to the likes and preference of the western countries .They began to be exported and soon earned a decent position in the international market.
The Satladas, chokers and the heavily engraved neckpieces which were earlier made of precious metal like gold, silver or platinum were very detailed and required the extensive use of emerald, ruby, pearls and diamonds. Another range of jewellery which was popular as Meenakari jewellerywhich was a popular form of jewellery of the nawabs and begums of Jaipur and the ever popular kundan jewellery which was made of solid gold were all hand made and hand crafted to perfect
Complementary jewellery in the form of bracelet,anklets which resembled design of the neckpiece were also sold alongside with the neckpiece. Long danglers or chandelier earrings which were really heavy also was a part of jewellery as all the three forms of jewellery were sold together in nicely made jewellery boxes which was covered with satin cloth and the jewellery was kept in these boxes so that they do not loose their shine orlustre with time.
Fashion jewellery is also made in intricate and detailed design but it also includes modern to complementary designs that is popular amongst the young girls and ladies of today’s generation. The necklaces are replaced by stringed necklaces and the pearl or precious stone are replaced by seed beads and semi precious stones to give a vibrant and innovative look .The biggest advantage of the fashion accessory necklaces, bangles or earrings was that it could be worn with any king of dress and suited almost all functions and meetings. The designs are innovative and exquisite and are easily available in the local cosmetic shop or round the corner or in the local market. Due to these reasons it gained a lot of praise and buyers overseas and today it is more popular than the traditional jewellery.